Authentic Works was founded on the philosophy that design is not just about creating something that’s visually appealing but creating original and authentic artworks that, above all, work specifically for the client.
The brand identity was developed by joining together the letters ‘A’ and ‘W’ with a swan in the centre. The swan represents the balance between air, water and earth; the balance between client’s expectations, creativity and successful results. The colours blue and purple were chosen to transmit simultaneously the feelings of trust, stability and reliability, as well as creativity and a positive uplifting tone.
