Competition to incentivise Countdown staff to open the boxes upon delivery and display the herbs straight away, to ensure better product quality for customers in the store.
A4 folded flyer explaining the 3 Rules of Freshness was sent to Countdown stores around New Zealand. When unfolded, the flyer revealed an A2 poster where 8 fake slices of pizza, randomly inserted into the delivery boxes, should be collected. The pizza slices also served as an information tool to educate the produce staff about fresh herbs. The stores that manage to collect the 8 different slices would win a Pizza lunch for the Produce Team!
